Leveraging Social Media to Transform Alumni Communications

Multimedia file
Price: $175.00
Member Price: $130.00
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Learn how a small private university with limited resources used social networking to promote a new alumni and friends website, increase event attendance and begin dialogues with alumni who had not been responding to traditional print communications.

Lewis University alumni communications professionals talk about how to discover the hidden treasures in social media tools, which can transform one-way, informational communications (newsletters, event invites and e-blasts) into interactive promotions and forums that will build affinity for your institution, increase event attendance and make your constituents more involved with your organization. They'll show you how these goals can be achieved with limited staff resources and virtually no budget.

During this webinar, participants will:

• Discover the benefits of leveraging social media tools that are optimized for mobile platforms, even if your own site isn't,
• Gain an understanding of the valuable data available within these platforms through data mining,
• Master the practical building skills needed to create custom Facebook tabs, build a fan base, run social networking ad campaigns with minimal budgets and create true constituent communities across platforms and
• Explore which platform is the best to use for every message you want to communicate in your marketing plan roadmap.

This multimedia file is a recording of an Online Speaker Series webinar that took place June 17, 2010.

When you purchase this item, you'll receive a link to a recording of this webinar and to handouts used during the presentation. The link will give you unlimited access to the webinar recording. You may view this recording as many times as you wish after you receive the link.

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Speakers
Michael Eck
New Media and Advancement Communications Project Manager
Lewis University

Lisa Notter
Director of Advancement Communications
Lewis University

Publisher: CASE
Published: 2010
Format: Multimedia file
Length: 90 minutes
Item: 33128