Politics is a reality of institutional life. Advancement professionals who accept and embrace this fact are likely to improve their chances for career success. This new book by Larry Lauer offers practical, seasoned advice on how to incorporate politics as another skill in a professional's toolkit and how to use political tools to promote advancement on campus.
Learning to Love the Politics is not a how-to manual about raising money or launching new alumni initiatives or using the newest technology or designing an integrated marketing program. Rather, it is about how to make all those efforts work in an academic institution while building internal support for doing the job right.
Lauer shows how a savvy professional can manage an advancement career and deal with the institutional and academic politics that goes with the job. His insights and advice, based on his 40 years of experience in all areas of academia, cover these topics and more:
Advancement is moving front and center to help institutions cope with dramatic changes—from student recruitment to fundraising—in the higher education marketplace.
"Meeting these challenges requires political savvy, but political success requires educating the people you must count on about what it is that you do," writes Lauer. "You'd better learn to love the politics, because it will always be a major part of your job."
Larry D. Lauer
Larry D. Lauer became Texas Christian University's first vice chancellor for government affairs in 2009. He is also distinguished professor of strategic communication at TCU's Schieffer School of Journalism and an adjunct fellow at the Center for Strategic and International Studies (CSIS) in Washington, D.C. He directed the Commission on the Future of TCU, the institution's strategic planning project, in 2000. Lauer has worked with more than 40 campuses on integrated marketing and strategic communication initiatives in the United States, Canada, Mexico, South America, Australia, South Africa, the Caribbean, the U.K., Europe and Singapore. He was founding chairman of CASE's Advanced Seminar on Integrated Marketing and has been widely published.