Leading the Campaign: Advancing Colleges and Universities
Michael J. Worth
Hardcover
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It is no secret that the ability to lead a campaign is essential to success for today’s college or university president. Campaign experience at some level is generally now a prerequisite credential for presidential candidates, as well as deans and other academic leaders, on both public and private campuses. This new book by Michael J. Worth addresses what leaders in higher education need to know about comprehensive fundraising campaigns.

Leading the Campaign, discusses fundamental campaign principles, but emphasizes campaign leadership of presidents and the strategic decisions that a campaign requires. The book will also be of interest to trustees, advancement professionals, and others concerned with the future of colleges and universities.

“Leading the Campaign belongs on the desk of every campus leader considering or undertaking a comprehensive fundraising campaign,” writes CASE President John Lippincott about the book. “Mike Worth relies on his deep experience as a fundraiser and scholar to bring exceptional clarity to every aspect of the campaign, from goal-setting and gift acceptance policies to communication and stewardship.”

Topics covered include key decisions and tasks for various campaign phases; the campaign team; campaign goals, priorities, and objectives; executing the campaign; and post-campaign evaluation, planning, and stewardship.

Published in partnership with the American Council on Education.

Publisher: Rowman & Littlefield
Published: 2010
Format: Hardcover
Number of Pages: 206
Item: 28922