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Home > Publications & Products > CASE Store > Keeping Cool on the Hot Seat: Dealing Effectively with the Media in Times of Crisis
Keeping Cool on the Hot Seat: Dealing Effectively with the Media in Times of Crisis5th edition
Judy Hoffman
Softcover
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Are you ready for accidents, lawsuits, fires, workplace violence, allegations of impropriety or any other crisis that might hit your organization? How do some groups survive a crisis and even manage to get positive press?
Author Judy Hoffman contends that the institutions that fare well are the ones that are prepared to deal with the crisis within the first 20 to 30 minutes of its onset.
This classic text can help you be prepared to deal with the media when bad things happen to your good institution. The new, fifth edition adds information on how to handle social media during a crisis.
About the Author
Judy Hoffman
Judy Hoffman draws on 16 years of practical experience from being on the "hot" end of the microphone when she was the spokesperson for a chemical manufacturing company. She learned her lessons in the trenches. Now she shares that expertise through consulting, workshops and publications.
Publisher: Four C's Publishing Co.
Edition: 5th
Published: 2011
Format: Softcover
Item: 28934
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