Bobbie J. Strand, a pioneer in the field of major gift prospecting, has written the definitive text on prospect development. She covers the field from start to finish, with the partnerships between researcher and fundraiser, and donor and institution firmly in mind.
Tools and practices,
Data mining and database screening (in a chapter written by colleague Joshua Birkholz),
Tracking and management and
Gift accounting and stewardship.
Every major gift office, small or large in size, needs a copy of this important book.
About the Author
Bobbie J. Strand
Bobbie J. Strand is a partner with Bentz Whaley Flessner and is a nationally recognized leader in major gift and prospect development, capital campaign planning and implementation, major gift management, cultivation and solicitation strategy development. She began her work in development at Kalamazoo College. She is a frequent public speaker and has chaired conferences on major donor research for CASE. She has received numerous awards for her work.
Published: 2008 Format: Softcover
Number of Pages: 160 Dimensions:
6 x 9
Bobbie Strand "provides us targeted information to focus our efforts on the 5 percent of the work that will get 95 percent of the results." — Charlie Hunsaker, President, R I Arlington
"The definitive text on major donor prospecting." — Linda Bennett, Associate Vice President of Development Operations, Northwestern University
"Years of experience in the field of prospect development are shared within these pages." — Brenda A. Eckles, Director of Advancement Services, Rhodes College