Richard Liu—Alumni and Development Manager
Western Academy of Beijing—Beijing
People's Republic of China
Publications & Products



Introduction to Institutional Advancement

Multimedia file
Price: $325.00
Member Price: $195.00
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Description

The advancement profession has evolved from the era of early "rainmakers" plucking low-hanging fruit to the advancement operation of today that must possess a keen focus on infrastructure and process systems in support of relationship management.

This webinar will focus on the key interdependent roles that advancement services, marketing and communications, alumni relations and development play in the cultivation of lifelong relationships. The session will highlight best practice principles as well as outcome measures and career development strategies.

During this webinar, participants will:

  • Learn key principles required for success in today's advancement environment,
  • Gain an understanding of how the varied divisions of advancement are truly interdependent,
    • Acquire important relationship management strategies that will enable lifetime engagement and
  • Identify outcome measures that will resonate with leadership.

The multimedia file that you will receive will be a recording of the CASE webinar that will take place April 23, 2013.

You can preorder the multimedia file any time before the event. About three business days after the webinar, you will receive an email with a link to access the recording.

Find out more about CASE's recorded webinars.

Speaker
Michael Westfall
Vice President for University Advancement
and Director, EWU Foundation
Eastern Washington University

Publisher: CASE
Published: 2013
Format: Multimedia file
Length: 75 minutes
Item: 33208

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