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Introduction to Communications and MarketingMultimedia file
Price: $325.00
Member Price: $195.00
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Marketing in higher education presents its own set of unique challenges, from decentralized organizational infrastructures to a distrust of the work itself, yet is integral to the success of our institutions.
This webinar will offer a basic foundation in two key areas: developing a marketing plan that can be used to achieve a variety of strategic objectives, such as increasing enrollment, donors or active alumni; and generating university-wide buy-in to the process and benefits of marketing.
Webinar participants will:
- Walk away with a marketing plan framework that can be used at their own institutions and
- Learn the step-by-step process of generating university-wide buy-in to increase success in marketing efforts.
Special offer! Purchase this recorded webinar and pay only $20.00 (plus shipping) for The Real U: Building Brands That Resonate with Students, Faculty, Staff, and Donors, which addresses both integrated marketing and the issue of institution-wide buy-in. Email books@case.org with your order number to receive a discount code to use when placing your book order.
The multimedia file is a recording of a webinar that took place Jan. 29, 2013.
When you purchase this item, you'll receive a link to a recording of the webinar and to handouts used during the presentation. The link will give you unlimited access to the webinar recording. You may view this recording as many times as you wish after you receive the link.
Find out more about CASE's recorded webinars.
Speaker
Susan Mesheau
Executive Director, U First: Student Recruitment,
University of New Brunswick
Publisher: CASE
Published: 2013
Format: Multimedia file
Length: 75 minutes
Item: 33222
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