Intentional Stewardship: Bringing Your Donors to Their Highest Level of Philanthropy
Julia S. Emlen
Softcover
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How can stewardship encourage more substantial giving among different donor groups?

What is the place of stewardship within the entire organization?

Find the answers in Julia Emlen’s comprehensive Intentional Stewardship approach.

Weaving together the impact of technology, improved nonprofit management and external pressures and scrutiny, Julia Emlen squarely positions stewardship as part of fundraising. She shows that organizations can use stewardship to sustain and increase the philanthropy of donors by defining the ways donors could help the university and by responding to their generosity in targeted ways. In her book Julia Emlen details the strategies that worked. Here are just a few:

• Better communications: informing all donors of the priorities to be addressed
• Focusing attention on the donor group in the middle with the greatest potential to increase their philanthropy
• Introducing new ideas and new ways of getting donors to give again

Most importantly, Julia Emlen combines these strategies into a practical and efficient plan of action. Intentional Stewardship provides a method and a template for designing a fundraising program centered around the donor that even the smallest development shops can adopt.  Ultimately, the outcome is improved donor relations that lead to larger and more frequent gifts.

Chapter Authors

Chris Bingley
Deb Chaulk
Alan Dittrich
Angela Joens Lodge
Nancy Lubich McKinney
Mark W.Meehan
Hannah T. Moore
Wendell K. Murray
Julie Nolen
Laura Quinn
Dan Rustad

Publisher: CASE
Published: 2007
Format: Softcover
Number of Pages: 220
Dimensions: 7 x 10
Item: 28350

Testimonial

As a practitioner in the field, Julia is able to detail the ideal of stewardship and the reality of stewardship efforts and then clearly and concisely describe how to achieve the optimal results in a practical, efficient manner that any level development operation can implement. — Patricia A. McLaughlin, Senior Vice President, Institutional Advancement, Johnson & Wales University