How can stewardship encourage more substantial giving among different donor groups?
What is the place of stewardship within the entire organization?
Find the answers in Julia Emlen’s comprehensive Intentional Stewardship approach.
Weaving together the impact of technology, improved nonprofit management and external pressures and scrutiny, Julia Emlen squarely positions stewardship as part of fundraising. She shows that organizations can use stewardship to sustain and increase the philanthropy of donors by defining the ways donors could help the university and by responding to their generosity in targeted ways. In her book Julia Emlen details the strategies that worked. Here are just a few:
Most importantly, Julia Emlen combines these strategies into a practical and efficient plan of action. Intentional Stewardship provides a method and a template for designing a fundraising program centered around the donor that even the smallest development shops can adopt. Ultimately, the outcome is improved donor relations that lead to larger and more frequent gifts.
Angela Joens Lodge
Nancy Lubich McKinney
Hannah T. Moore
Wendell K. Murray
Julia Emlen is principal of Julia S. Emlen Associates. Since 1996, she has consulted with organizations across the nonprofit spectrum, including secondary and higher education, land conservation, health care and the arts. Her work has included consultation on stewardship and donor relations, fundraising, organizational development, campaign management, strategic communications planning, executive and staff coaching and board training. She is the author of Intentional Stewardship: Bringing Your Donors to Their Highest Level of Philanthropy (CASE Books, 2006) and "Steering Through Stewardship," (CURRENTS magazine, Dec. 2009).
Emlen views stewardship and donor relations as outcomes of excellent planning and management rather than solely as programs or activities directed at recognizing or acknowledging donors. Her consultative work in stewardship and donor relations begins with an assessment of how an organization fulfills the statements of the Donor Bill of Rights; interventions are aimed at increasing alignment of the organization's communications, operations and relationship management with the Donor Bill of Rights. Along the way, she is frequently involved in coaching directors, board members and staff. Her efforts all seek to ensure that every member of an organization understands the importance of stewardship and donor relations as a means of attracting and sustaining philanthropic support for the institution.
She holds degrees in English literature and geography and an advanced degree in nursing. She has an extensive background in teaching as well as twenty years of experience in fundraising and nonprofit management. She is a frequent presenter for AFP and CASE, and has chaired the CASE Annual Meeting for Donor Relations and Stewardship. She holds the CASE Crystal Apple Award for Teaching Excellence. She is a member of the Association of Philanthropic Counsel and the Association of Donor Relations Professionals. She is an affiliate of Marts and Lundy, and an adjunct faculty member at Johnson & Wales University, teaching an undergraduate course on philanthropy and fundraising. She serves as chair of the board of directors of the Center for Northern Woodlands Education.
Number of Pages: 220
Dimensions: 7 x 10
As a practitioner in the field, Julia is able to detail the ideal of stewardship and the reality of stewardship efforts and then clearly and concisely describe how to achieve the optimal results in a practical, efficient manner that any level development operation can implement. — Patricia A. McLaughlin, Senior Vice President, Institutional Advancement, Johnson & Wales University