Integrating Parents into Alumni Engagement Programs

Multimedia file
Price: $325.00
Member Price: $195.00
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Parents are becoming more and more involved and engaged in the life of our institutions, not only as parents of students but also as individuals who want to connect to the larger community.

This seminar looks at how the University of Virginia fully integrated parents into its traditional alumni engagement programs during the past five years through clubs, travel and lifetime learning. Panelists discuss parent engagement philosophy, interests, attitudes, program approach, challenges, results and lessons learned and explore the role of parent annual giving and major giving and how engagement efforts compliment the overall advancement efforts.

During this webinar, participants will:

• Understand how parents want to be engaged with the institution through the results of a parent attitude survey at the University of Virginia,
• Explore engagement programming that creates a strong interest for parents,
• Learn the life cycle of parent involvement,
• Discover tools to increase parent participation through communication vehicles and
• Gain insights into the relationship between parent engagement and parent fundraising.

The multimedia file is a recording of a webinar that took place Feb. 23, 2012.

When you purchase this item, you'll receive a link to a recording of this webinar and to handouts used during the presentation. The link will give you unlimited access to the webinar recording. You may view this recording as many times as you wish after you receive the link.

Find out more about CASE's recorded webinars.

Moderator
Cindy Fredrick
Associate Vice President for Alumni and Parent Engagement
University of Virginia

Panelists
Mary Blair Zakaib
Managing Director, Alumni and Parent Engagement
University of Virginia

Beverly Wakefield
Senior Associate Director for Alumni and Parent Engagement
University of Virginia

Marilyn Wright
Director of the Parent Campaign
University of Virginia

Publisher: CASE
Published: 2012
Format: Multimedia file
Length: 90 minutes
Item: 33195