If you will be developing an integrated marketing plan, you owe yourself the opportunity to work step-by-step through Bob Sevier's book. This comprehensive guide will take you through the process from beginning to end, assuring that you ask yourself (or your team) the right questions, consider all the critical issues, and end with a living document that can take your institution to new heights.
This workhorse book is for those who have embraced an integrated approach, and now need a plan of action. Each chapter concludes with a series of discussion points and questions that reinforce key themes and will help you clarify decisisons. Included are a detailed chapter on budgeting and a comprehensive plan checklist.
About the Author
Robert A. Sevier
Publisher: Strategy Publishing
Published: 2003 Format: Softcover
Number of Pages: 239 Dimensions:
8.5 x 11