Integrated Marketing Communication
Robert A. Sevier, Robert E. Johnson
Softcover
Price: $56.95
Member Price: $39.95
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This book explores the why behind communication strategies and the how-to of implementation. You will find proven strategies, tips and techniques, illustrative examples, and much more. A must for institutional marketers!

Includes:

• A total guide to marketing communication strategies, including overviews and step-by-step implementation guidelines
• In-depth discussions of branding, presidential image-enhancement campaigns, crisis communication, and special events
• Integrated publication strategies and advertising campaigns
• Web marketing advice
• Case studies of best practices from public and private institutions

Highlights:
Easy-to-read lists and charts containing information for quick reference; sidebars packed with useful tips and techniques; recommended reading lists for each chapter, and appendices of valuable Web sites, organizations and associations, information on designing a research strategy, and on establishing a visual identity system

Chapter Authors

Harry Battson
Robert E. Johnson
A.R. Kesling
Larry D. Lauer
Jeannie Morelock
Mike Norris
and Pat Sellergren
Robert A. Sevier

Publisher: CASE
Published: 1999
Format: Softcover
Number of Pages: 303
Dimensions: 8.5 x 11
Item: 28136