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Integrated Marketing CommunicationRobert A. Sevier, Robert E. Johnson
Softcover
Price: $56.95
Member Price: $39.95
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Table of Contents
Table of Contents
Description
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This book explores the why behind communication strategies and the how-to of implementation. You will find proven strategies, tips and techniques, illustrative examples, and much more. A must for institutional marketers!
Includes:
- A total guide to marketing communication strategies, including overviews and step-by-step implementation guidelines
- In-depth discussions of branding, presidential image-enhancement campaigns, crisis communication, and special events
- Integrated publication strategies and advertising campaigns
- Web marketing advice
- Case studies of best practices from public and private institutions
Highlights:
Easy-to-read lists and charts containing information for quick reference; sidebars packed with useful tips and techniques; recommended reading lists for each chapter, and appendices of valuable Web sites, organizations and associations, information on designing a research strategy, and on establishing a visual identity system
Chapter Authors
Harry Battson
Robert E. Johnson
A.R. Kesling
Larry D. Lauer
Jeannie Morelock
Mike Norris
and Pat Sellergren
Robert A. Sevier
About the Authors
Robert A. Sevier
Robert E. Johnson
Publisher: CASE
Published: 1999
Format: Softcover
Number of Pages: 303
Dimensions:
8.5 x 11
Item: 28136
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