There is no standard formula for making annual giving programs work.
Find out how to kick-start your annual giving program by picking up the resource that works as hard as you do.
Robert A. Burdenski dives deep into bold, imaginative — and extremely successful — annual giving programs at 10 leading colleges, universities, and schools. He goes beyond the story to explore why and how these programs worked, giving readers clear and practical insight into their success.
Bob Burdenski is an internationally recognized expert in annual giving, direct marketing and alumni relations program strategies. He has spent more than 17 years in fundraising and has served as an annual giving program consultant for the past 10 years. He has worked with more than 100 institutions throughout the world, including the National University of Singapore, the University of Sydney, New York University and the London Business School. He has written articles for CURRENTS and is the author of CASE books Innovations in Annual Giving and More Innovations in Annual Giving.
Published: 2003 Format: Softcover
Number of Pages: 142 Dimensions:
7 x 10
"...Bob Burdenski 'gets it'...his whip-smart book is framed by this sensibility and the great ideas inside will take you 'inside the looking glass' to applications in your own program." — Larry Lafferty, Director of Development, Annual Giving Programs & Special Campaigns, Ohio University
"A great mix of proven best practices and new, creative approaches to annual giving. Some excellent examples of new initiatives that have had a measurable impact on fund-raising results." — Maureen Coleman, Annual Fund Director, University of Rhode Island
"The book was a quick read with lots of ideas to get us brainstorming. It made us realize that good programs do not happen overnight and that a long-range plan is needed, especially in bringing along our alumni giving participation." — Sue Bunning, University of Southern Indiana, USI Foundation