Read this guide before saying ‘yes’ to the next person who suggests your school put on an special event to raise money. This guide — part of a series developed in partnership with the National Association of Independent Schools — recognizes that effective special events can do far more for your school beyond raising dollars. Written by professionals at independent schools, the guides are right on target for small advancement operations with ambitious goals and limited resources.
The guides include real-world examples, sample guidelines and policies, resources, checklists and more.
About the Author
Patricia Danver is a marketing communications consultant in Alexandria, Virginia. Her most recent clients include the American School in London, Marymount University, and Inova Health System. Prior to establishing her own consulting business, Danver spent many years in healthcare communications. She has designed and managed regional events and national reunions, and she has managed annual fund and capital campaign efforts as well as marketing and communications projects. She has made presentations at Advancement Program Council (APC) conferences, the 2003 Spring Conference of the European Council of International Schools (ECIS), and the NAIS 2004 Annual Conference. She holds a B.S. in communications from Syracuse University and is a director on the APC board.
Published: 2005 Format: Book (PDF file)