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Improving ROI and Performance in FundraisingMultimedia file
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Learn how two development leaders—Kate Troelstra, senior director of development at Clemson University, and Bill Brower, executive director of major gifts at Hamilton College—improved the performance, return on investment and effectiveness of their programs. Troelstra and Brower discuss the strategies and tools they used to boost their development programs. Andy Reeher, CEO of Reeher LLC, moderates the conversation.
During this webinar, participants will:
- Learn how higher education institutions can apply proven consumer-marketing lessons to their development processes to predict the best donors, uncover new prospects, do more with less and significantly improve fundraising results in a challenging economy,
- Hear information about the steady, long-term decline of mid-tier and major gifts—and what successful leaders are doing about it,
- Explore how two universities are reinvigorating participation by implementing a data-driven major-giving development process and
- Discover critical questions institutions should be asking in 2012 and beyond to assess how predictive data can improve results.
This multimedia file is a recording of a webinar that took place Feb. 2, 2012.
When you purchase this item, you'll receive a link to a recording of the webinar and to handouts used during the presentation. The link will give you unlimited access to the webinar recording. You may view this recording as many times as you wish after you receive the link.
Find out more about CASE's recorded webinars.
Speakers
William Brower
Executive Director, Major Gifts
Hamilton College
Andrew Reeher
Founder and CEO
Reeher LLC
Kate Troelstra
Senior Director of Development
Clemson University
Publisher: CASE
Published: 2012
Format: Multimedia file
Length: 90 minutes
Item: 33183
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