Implications of Social Media Information for Fundraising and Prospect Research

Multimedia file
Price: $135.00
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Explore the use of social networks in leveraging communication, data and technology to increase both the outreach and the impact of fundraising efforts. Learn about developing strategy for acquiring data on constituents via social networks and for the integration of data collection and analysis efforts.

Join Nancy Benavente, a leader in developing the Internet strategy for advancement for Cedars-Sinai Medical Center, as she outlines ways to partner with communications and marketing colleagues in this new arena.

During this webinar, participants will:

• Hear ways in which to leverage relationships using social networks,
• Explore ways to design and build processes around relationship-based marketing and
• Review the legal and ethical concerns around acquiring data through these channels.

This Online Speaker Series was presented in partnership with AASP, Association for Advancement Services Professionals.

This multimedia file is a recording of a webinar that took place June 15, 2010.

When you purchase this item, you'll receive a link to a recording of this webinar and to handouts used during the presentation. The link will give you unlimited access to the webinar recording. You may view this recording as many times as you wish after you receive the link.

Find out more about CASE's recorded webinars.

Speaker
Nancy Benavente
Associate Director, Advancement Services and Community Relations
Cedars Sinai Medical Center, UCLA

Publisher: CASE
Published: 2010
Format: Multimedia file
Length: 90 minutes
Item: 33127