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How to Write for DevelopmentHenry T. Gayley
Softcover
Price: $29.95
Member Price: $20.95
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Description
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Contemporary techniques transmit classic message: Potential donors respond best to a well-stated case expressed in simple, direct language. Teaches experienced pros the basics of writing for fund raising. Covers:
- Six questions to get you started
- Writing effective proposals
- Annual reports
- Salesmanship in print, a.k.a. the case statements
- Fund-raising brochures
- Annual giving materials
- Solicitation letters
- Deferred giving messages
About the Author
Henry T. Gayley
Publisher: CASE
Published: 1991
Format: Softcover
Number of Pages: 71
Dimensions:
8.5 x 11
Item: 27701
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