In this refreshed and revised edition of How to Write Successful Fundraising Letters, Mal Warwick, the nation's premier letter-writing tutor and direct mail expert, shows you the essential tools for making your direct marketing program a success. He gives you both general advice about the most effective direct mail strategies and specific guidance.
Learn his step-by-step model through all the critical stages -from laying the groundwork for a prosperous campaign through the importance of thanking donors. Includes a CD-Rom, sample letters, real world examples, style tips, new chapters on E-mail solicitations, monthly and legacy giving and more.
Gain insight into current trends in the field with updated cases, samples, and examples
Access more content for small to medium NPOs with limited budgets and resources
Learn the latest technology with new sections on typography and lay out.
This book is also recommended as a study material to help prepare to take the Certified Fund Raising Executive (CFRE) exam.
About the Author
A professional fundraiser since 1979, Mal Warwick teaches fundraising throughout the world and has written more than 18 books.
Publisher: Jossey-Bass Edition: 2nd
Published: 2008 Format: Softcover
Number of Pages: 336 Dimensions:
8.5 x 11
"This book helps us move from successful direct mail to the next mass appeal medium - the Internet. The final chapter is a must for all who are contemplating Internet appeals" — Eugene R. Tempel, executive director, The Center on Philanthropy at Indiana University
"Once again Mal Warwick has shown why he is the 'guru of direct marketing.' Readers of the second edition of How to Write Successful Fundraising Letters will find themselves returning to its pages again and again to enhance and reposition their own fundraising efforts" — Judith E. Nichols, author, Pinpointing Affluence in the 21st Century, and senior vie president, Covenant House International