You might write beautifully, even passionately, about your cause—but you also know that your donors and prospects are not obliged to read what you send them. How do you create materials that grab your readers' attention and produce a response?
In How to Write Effective Fundraising Materials That Raise More Money, author Tom Ahern shares the secrets—emotional triggers, reader psychology, donor research—that will help you reap big rewards from appeal letters, newsletters, websites, case statements and more.
This book will show you how top fundraising writers inspire their prospects to make that first gift, and how they keep existing donors loyal and generous.
Raising money through words doesn't happen by chance. Learn the secrets to success in this essential guide to best practices in writing for fundraising.
Publisher: Emerson & Church
Number of Pages: 187