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undefinedHow to Raise Planned Gifts by Mail
Larry Stelter
Softcover
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Description

As Larry Stelter makes clear in his new book, How to Raise Planned Gifts by Mail, most people have it all wrong when it comes to planned giving.  Your job is to arouse your prospect's interest in making a planned gift, and he shows you how to fan that flame and lay the groundwork for closing the gift.  It all starts with direct mail, whether in the form of personal correspondence, newsletters, customized proposals, or informational brochures.

The goal of Stelter's book, in which he offers a wealth of guidance and examples, is showing you how to double, triple or even quadruple your planned gift income by putting the proven 60-30-10 formula to work: sixty percent depends on the quality of the mail list; thirty percent is based on the content of the appeal; and ten percent can be attributed to the design or format.  Read more about this book...

About the Author

Larry Stelter

Larry Stelter is president and CEO of the Stelter Company, a national planned giving communications firm that focuses on print and web products. He speaks on planned giving marketing, Internet marketing and relationship skills.

Publisher: Emerson & Church
Published: 2008
Format: Softcover
Number of Pages: 102
Dimensions: 7 x 10
Item: 28912

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