How New Media Is Changing the Face of University Relations

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The University of Florida reorganized its communications activities across campus to take advantage of the speed and access made possible by new media.

In this seminar we'll examine new media tools of and discuss how to impletment and staff a new media communications program. We'll also present a case study of what happens when new media spins out of control and discuss how UF was able to pull it all back using the same tools that created the challenge in the first place.

This multimedia file is a recording of an Online Speaker Series webinar that took place Feb. 14, 2008.

When you purchase this item, you'll receive a link to a recording of this webinar and to handouts used during the presentation. The link will give you unlimited access to the webinar recording. You may view this recording as many times as you wish after you receive the link.

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Presenters
Joseph A. Hice, APR
Associate Vice President Public Relations and Marketing
University of Florida

Janine Sikes
Director of Communications Integration
University of Florida

Publisher: CASE
Published: 2008
Format: Multimedia file
Length: 90 minutes
Item: 33041