Higher Education Marketing: Managing Multiple Brands on a Campus

Multimedia file
Price: $135.00
Member Price: $95.00
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Every day, communicators at colleges and universities are encouraged, cajoled or pressured to create different identities, distinctive personalities and unique logos for each of the separate schools, departments and units on their campuses. Sometimes it feels like the brand will fly apart. While deans and directors often argue persuasively for differentiation, every time it happens the institution puts at risk the core brand equity.

Can you balance unit requests for individuality with the need to protect the brand? Can multiple brands live in harmony at a single institution?

Discover techniques to address these serious challenges.

During this webinar, participants will:

• Discover how multiple brands can co-exist effectively on one campus,
• Learn the basics of brand architecture,
• Learn the top six considerations when managing multiple brands and
• Understand the necessary steps to ensure campus-wide buy-in, and why it is essential to effective communication.

This multimedia file is a recording of a webinar that took place April 19, 2007.

When you purchase this item, you'll receive a link to a recording of this webinar and to handouts used during the presentation. The link will give you unlimited access to the webinar recording. You may view this recording as many times as you wish after you receive the link.

Find out more about CASE's recorded webinars.

Presenter
Prescott Coleman
Vice President of Client Services
Educational Marketing Group

Publisher: CASE
Published: 2007
Format: Multimedia file
Length: 90 minutes
Item: 33028