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Higher Ed Marketing MetricsMultimedia file
Price: $325.00
Member Price: $195.00
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Marketing efforts on most campuses are growing in size and sophistication, and institutional expectations are rising as well, making our ability to provide metrics around productivity ever more critical. We are charged with answering the vital questions "What's working?" and "What's not working?" in order to continually improve the effectiveness of our marketing program.
Like other major units around campus, members of the marketing staff need to be able to provide leadership with a metrics dashboard that outlines the impact of their efforts. Although some marketing outcomes are difficult to measure, a wide variety of metrics can help us describe the return on the marketing investment. After all, you can't manage what you don't measure.
During this webinar, participants will:
- Learn new ways of critically looking at your marketing effectiveness,
- Obtain a metrics dashboard template,
- Explore ways to track tactical marketing productivity and strategic return on investment and
- Discover how to analyze and demonstrate the impact of marketing investments.
The multimedia file is a recording of a webinar that took place April 17, 2012.
When you purchase this item, you'll receive a link to a recording of this webinar and to handouts used during the presentation. The link will give you unlimited access to the webinar recording. You may view this recording as many times as you wish after you receive the link.
Find out more about CASE's recorded webinars.
Speaker
Elizabeth Scarborough
CEO, SimpsonScarborough
Publisher: CASE
Published: 2012
Format: Multimedia file
Length: 90 minutes
Item: 33200
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