Brian Agnew—Assistant Dean, Advancement and External Relations
Rutgers, the State University of New Jersey—New Brunswick, N.J.
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Cover - Happy Birthday, Dear Alma MaterHappy Birthday, Dear Alma Mater
Eman Quotah
Softcover
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Description

A guide for universities, colleges, and independent schools, Happy Birthday, Dear Alma Mater walks you through the entire process of staging a major institutional anniversary. Along with tips for formulating long-range strategy and last-minute tactics, it offers field-tested advice for stage managing the celebration itself and conducting the debriefing after the excitement cools down.

  • Planning: What you need to do ten, five, three, two, and one year before kickoff
  • Communication: Designing a celebration logo, launching a Web site, creating specialized publications, and formulating a communications strategy
  • Events: How they establish the significance of the occasion and convey the anniversary theme
  • Volunteers: Recruiting, training, and working with the people who will make your celebration happen
  • History: Using your shared past to promote today's mission and support future growth
  • Fund Raising: Cultivating donors, enhancing concurrent campaigns, and bolstering annual giving
  • Evaluation: An agenda for a debriefing session months after the party's over
About the Author

Eman Quotah

Eman Quotah coordinated the Centennial Celebration for the National Cathedral School in Washington, D.C., which took place over the course of 18 months in 2000 and 2001. She joined the NCS staff barely six months before the Centennial Celebration opened with a cathedral service attended by 1,200 people. Since then, Quotah has worked as a development writer at Georgetown University, a columnist for the Chronicle of Philanthropy and publications mananger, senior writer and editor at JBS International. She is now a deputy director at JBS International.

Publisher: CASE
Published: 2002
Format: Softcover
Number of Pages: 65
Dimensions: 7 x 11
Item: 28173

Testimonial

"The very best information in the educational community." — Tracy G. Savage, assistant head of school for advancement, National Cathedral School, Washington, DC

 

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