Happy Birthday, Dear Alma Mater
Eman Quotah
Softcover
Price: $53.95
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A guide for universities, colleges, and independent schools, Happy Birthday, Dear Alma Mater walks you through the entire process of staging a major institutional anniversary. Along with tips for formulating long-range strategy and last-minute tactics, it offers field-tested advice for stage managing the celebration itself and conducting the debriefing after the excitement cools down.

• Planning: What you need to do ten, five, three, two, and one year before kickoff
• Communication: Designing a celebration logo, launching a Web site, creating specialized publications, and formulating a communications strategy
• Events: How they establish the significance of the occasion and convey the anniversary theme
• Volunteers: Recruiting, training, and working with the people who will make your celebration happen
• History: Using your shared past to promote today's mission and support future growth
• Fund Raising: Cultivating donors, enhancing concurrent campaigns, and bolstering annual giving
• Evaluation: An agenda for a debriefing session months after the party's over

Publisher: CASE
Published: 2002
Format: Softcover
Number of Pages: 65
Dimensions: 7 x 11
Item: 28173

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"The very best information in the educational community." — Tracy G. Savage, assistant head of school for advancement, National Cathedral School, Washington, DC