No advancement professional’s bookshelf is complete without the Handbook of Institutional Advancement.
Edited by CASE President Emeritus Peter McE. Buchanan, with contributions from 97 of advancement’s best and brightest, this seminal work is the essential reference tool for anyone working in advancement—on the campus and in the workplace. No other book can match the breadth and depth of information contained in the Handbook’s 98 chapters, resource lists, and comprehensive index. The book is divided into nine topical sections, each edited by an education professional well known to the advancement community. These topics include the changing face of advancement, leadership and management, communications, alumni relations, educational fund raising, marketing, advancement services, special sectors of education, and the role of key leaders in institutions.
Selected chapters are available for purchase in electronic format.