Growing Brand and Enrollment through Social Media: Tips for Community Colleges

Multimedia file
Price: $135.00
Member Price: $95.00
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This seminar provides tips and ideas for using social media to grow enrollment and build brand. As our prospects, students and alumni spend more time in the social space, how can we make sure our efforts matter to our institution's strategic marketing goals?

Examples and case studies presented during this webinar show how to integrate various types of social media and how to blend social media with traditional marketing tactics. The focus is on providing practical, actionable approaches that community college communicators, marketers and recruiters can begin to apply immediately to their campaigns.

During this webinar, participants will:

• Discover how various types of social media can be used together to grow enrollment,
• Examine how branding occurs in the social space and how social media can be leveraged with traditional approaches to build brand and
• Learn practical tips for integrating social media tactics into virtually every type of enrollment and marketing campaign.

This multimedia file is a recording of a webinar that took place Nov. 8, 2011.

When you purchase this item, you'll receive a link to a recording of this webinar and to handouts used during the presentation. The link will give you unlimited access to the webinar recording. You may view this recording as many times as you wish after you receive the link.

Find out more about CASE's recorded webinars.

Speaker
Michael Barzacchini
Director, Marketing Services
Harper College

Publisher: CASE
Published: 2011
Format: Multimedia file
Length: 60 minutes
Item: 33172