Grateful Patient Engagement: Developing a New Pipeline of Donors

Multimedia file
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Duke Medicine began developing its grateful patient engagement program in 2007 and has continued to modify the system in order to develop a pipeline of new donors.

Presenters share their reasons for developing a grateful patient engagement program, the steps they took to implement it and results of the HIPAA screening. They also share pitfalls to avoid and talk about how to incorporate a new program into an existing fundraising structure.

This multimedia file is a recording of an Online Speaker Series webinar that took place June 2, 2009.

When you purchase this item, you'll receive a link to a recording of this webinar and to handouts used during the presentation. The link will give you unlimited access to the webinar recording. You may view this recording as many times as you wish after you receive the link.

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Presenters
Michael J. Morsberger
Vice President of Development and Alumni Affairs
Duke Medicine

Helen K. Poole
Executive Director for Grateful Patient Engagement
Duke Medicine

Publisher: CASE
Published: 2009
Format: Multimedia file
Length: 90 minutes
Item: 33082