When times are tough, don’t cut back on fundraising, advises well-known author and veteran fundraiser Mal Warwick. Instead, reassess current operations and plan for the future. Fundraising When Money Is Tight: A Strategic and Practical Guide to Surviving Tough Times and Thriving in the Future helps readers do just that with advice about the best ways to cope with a downturn.
Filled with practical, solid information that you can start using right away to trim costs without undermining the long-term effectiveness of your fundraising programs, Fundraising When Money Is Tight is an essential survival kit for any nonprofit facing hard times.
Part one walks readers through a strategic planning method that can help any organization “anticipate[e] the unforeseeable” (p. 18). Warwick then helps the reader identify the best fundraising strategy to use in various scenarios developed from this planning method.
Part two, “How You Can Face the Present More Calmly and the Future with Confidence,” includes16 cost-cutting steps that pertain specifically to fundraising, 14 ways to cut design and production costs, tips on stepping up online efforts, and a comprehensive reading list of additional resources.
This book required reading for anyone in fundraising today.
Readers from around the world have been praising Fundraising When Money Is Tight.
A professional fundraiser since 1979, Mal Warwick teaches fundraising throughout the world and has written more than 18 books.
Number of Pages: 256
Dimensions: 5 x 8
"Fundraisers should work as if money is always tight. That's why I like this book a lot. ...It's well-informed, perceptive, practical, and well-written. There are lots of new thoughts and tips, yet much of what Mal sets out is simply good fundraising practice, reworked for now and the foreseeable future.: - Ken Burnett, managing trustee, www.sofii.org, and author, Relationship Fundraising
"Brilliant! If you follow even half the advice Mal lays out so clearly in this book, you'll raise more money and spend less on fundraising costs. As a professor in a post-grad college program in Fundraising and Volunteer Management, I can't think of a better book to explain sophisticated fundraising techniques in simple terms." - Ken Wyman, CFRE, program coordinator, Post-Graduate Fundraising and Volunteer Management, Humber College
From the United States:
"Too many fundraisers will use the recession as an excuse for underperforming when there is actually considerable scope for optimism. Warwick shatters our misconceptions and maps out practical steps that all organizations can take to not only weather the storm but be in better shape because of it." - Adrian Sargeant, Robert Hartsook Professor of Fundraising, Indiana University-Purdue University, Indianapolis