Description
Leading fundraising organizations have integrated predictive analytics into their prospecting and segmenting strategies. Many of us, however, don't know where to begin. This webinar will introduce participants to predictive analytics and how to make it work for you.
During this webinar, participants will:
- Gain an understanding of analytics and how it can help your institution be more efficient and effective with its resources and
- Learn how to use analytics to evaluate what your prospecting strategy should be.
This multimedia file is a recording of a webinar that took place May 24, 2011.
When you purchase this item, you'll receive a link to a recording of this webinar and to handouts used during the presentation. The link will give you unlimited access to the webinar recording. You may view this recording as many times as you wish after you receive the link.
Find out more about CASE's recorded webinars.
Speakers
Josh Birkholz
Principal
Bentz Whaley Flessner
Madeleine Hardwood
Prospect Research Manager
University of Bristol
Publisher: CASE
Published: 2011
Format: Multimedia file
Length: 90 minutes
Item: 33801