Do your appeals tap into the traditional reasons for giving among African-Americans? Do you know which appeals are most likely to strike a chord among black alumni?
Fund Raising from Black-College Alumni covers these critical topics—and many more.
This book offers insight and advice for fundraisers at any institution. Based on an in-depth survey of black-college fundraisers, alumni staff and alumni themselves, this book will help you:
Discover why continual communication is key, particularly in the African-American community;
Learn five strategies for cultivating the spirit of giving on your campus;
Find out why crafting specific appeals can improve your response;
Incorporate the nine tactics that can help you make the most of a small staff; and
Understand the circle of African-American giving and how it may affect your giving programs.
About the Authors
Marybeth Gasman is a professor in the graduate school of education at the University of Pennsylvania. Her work focuses on issues related to fundraising and philanthropy at historically black colleges and universities.
Sibby Anderson-Thompkins has been director of post-doctoral affairs at the University of North Carolina, Chapel Hill, since 2007. She specializes in helping under-represented students, from the undergraduate through the post-doctoral level.
Published: 2003 Format: Softcover
Number of Pages: 119 Dimensions:
7 x 10
"Increasingly fund raising is the most consistent demand on my time. This book includes some best practices that can be used to increase alumni giving at HBCUs. Dillard University employed some of the successful strategies outlined in this book, and as a result, we experienced a 363% increase in alumni giving over the past five years." — Michael L. Lomax, President, Dillard University, New Orleans