Engaging Alumni with Social Media: Friends, Fans, Tweets and More

Multimedia file
Price: $135.00
Member Price: $95.00
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Integrating social media into alumni development activities can greatly improve your ability to stay in touch with students, alumni, donors and friends.

In this seminar, hear from advancement professionals who have embraced social media and have seen significant gains as a result of their efforts. The panel discussion includes findings from "Use of Technology for Development and Alumni Relations among CASE Members" (a white paper prepared for SunGard Higher Education and CASE) as well as best practices on how to staff your initiatives and measure your efforts.

During this webinar, participants will:

• Hear real-life examples from institutions using social media to increase alumni engagement
• Get ideas for the types of goals to set and how to measure the impact and success of initiatives
• Learn creative ways to staff social media efforts with limited budget and resources
• Gain a better understanding of the popular and not-so-popular social media platforms available
• Understand what it takes to launch a mobile site and campaigns, such as "text to give"

This multimedia file is a recording of a webinar that took place Sept. 29, 2011.

When you purchase this item, you'll receive a link to a recording of this webinar and to handouts used during the presentation. The link will give you unlimited access to the webinar recording. You may view this recording as many times as you wish after you receive the link.

Find out more about CASE's recorded webinars.

Speakers
Terry Callaghan
Associate Vice President, Information Technology and Records Administration
Rutgers University Foundation and Rutgers University Alumni Association

Bill Kavan
Vice President, Product Management and Strategy, Advancement
SunGard Higher Education

David Roloff
Director, Membership and Marketing
Mizzou Alumni Association
University of Missouri

Publisher: CASE
Published: 2011
Format: Multimedia file
Length: 90 minutes
Item: 33170