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Matching Gifts
Engagement Strategies: Marketing Insights from Alumni, Annual Giving Directors and Top BusinessesMultimedia file
Price: $365.00
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Success in cultivating alumni relationships depends on using the same marketing principles that top businesses employ to develop strong relationships with their customers.
This webinar focuses on six winning engagement strategies that annual giving directors have used to improve their fundraising efforts and also covers the communications challenges and opportunities for advancement offices working to strengthen their connection with alumni.
The session includes a presentation of findings from the Mood of Alumni survey conducted by Engagement Strategies Group, which has implications for engaging alumni of all ages.
This multimedia file is a recording of an Online Speaker Series webinar that took place Sept. 23, 2010.
When you purchase this item, you'll receive a link to a recording of this webinar and to handouts used during the presentation. The link will give you unlimited access to the webinar recording. You may view this recording as many times as you wish after you receive the link.
Find out more about OSS multimedia files.
Speakers
Cindy Cox Roman
Co-founder, Engagement Strategies Group
Sandy Radoff
Co-founder, Engagement Strategies Group
Publisher: CASE
Published: 2010
Format: Multimedia file
Length: 90 minutes
Item: 33134
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