Elements of Internet Style: The New Rules of Creating Valuable Content for Today's Readers

Softcover
Price: $24.95
Member Price: $24.95
Currency Converter

Add to Cart

This is the completely updated new edition of the award-winning book, E-What? A Guide to the Quirks of New Media Style & Usage.

The Elements of Internet Style will open your eyes to the major tech-driven trends
in publishing—and Web-driven audience expectations—that no professional communicator can afford to ignore.  Everyone who creates, edits or designs content in any medium will find advice for reaching and truly engaging today’s demanding information-seekers.

This guide examines the trends toward greater informality in writing, a simpler editorial style, and faster-than-ever acceptance of innovative language, punctuation, and capitalization. Written by publishing pros, social-networking consultants, and media analysts and trainers, this guide covers:

• New technologies driving the future of publishing
• New audience expectations across media
• Principles of readability, hierarchy, and flow
• Aids to accessibility, comprehension, and navigation
• Making editorial decisions when there’s no precedent
• Using e-forums effectively
• Creating your own style guide

Publisher: EEI Press
Published: 2007
Format: Softcover
Number of Pages: 162
Dimensions: 6 x 9
Item: 28911