Description
Learn the easy way to develop a strategic marketing communications plan by setting realistic measurable goals and identifying strategies that will win support and buy-in across your institution.
This webinar presents a step-by-step approach to developing a strategic marketing plan. Participants will receive sample documents from a college that used this approach.
Institutions of all sizes, including community colleges and small colleges, will find the information a valuable resource to draw upon when navigating internal politics and marketing subjectivity.
This multimedia file is a recording of a webinar that took place March 26, 2009.
When you purchase this item, you'll receive a link to a recording of this webinar and to handouts used during the presentation. The link will give you unlimited access to the webinar recording. You may view this recording as many times as you wish after you receive the link.
Find out more about CASE's recorded webinars.
Presenter
Susan Kirtland
President
Propeller Communications
Publisher: CASE
Published: 2009
Format: Multimedia file
Length: 90 minutes
Item: 33076