Communications is in the midst of revolutionary change. The people your institution is trying to reach—prospective and current students, alumni and parents, to name a few—are no longer passive recipients of information you send their way. They're on Facebook, Twitter, LinkedIN, Tumbler, Google+ and any other social media platform that comes to mind.
Amid the hoopla surrounding social media, it's important to remember that these tools are merely methods of communication, ways to engage with the people who are most important to your institution. Keeping this in mind can help your institution stay grounded in the constantly shifting social media landscape.
Dive into Social Media offers a collection of 15 articles and columns originally published in CURRENTS, offering an overview of social media as well as advice from colleagues on learning to live in a world with less control.
This publication is part of the Advancement Topics series, which focuses on subjects of interest to advancement professionals working in education.
Format: Book (PDF file)