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Data Mining for Fund Raisers
Peter B. Wylie
Softcover
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Description

How to Use Simple Statistics to Find Gold in Your Donor Database—Even if You Hate Statistics

Statistics — yes, statistics — can help you

  • Save money on mail and phone costs
  • Improve participation in your annual fund
  • Generated more revenue from annual fund appeals

Data Mining for Fund Raisers introduces an eight-step program that establishes a scoring system to help advancement professionals achieve their most vital goals: saving as much money as possible on appeals and making as much money as possible on appeals. Written in a lively and practical manner, Data Mining for Fund Raisers shows you how take advantage of a powerful yet often-overlooked tool for improving fund raising results.

About the Author

Peter B. Wylie

Peter B. Wylie of Margolis-Wylie Associates is an industrial psychologist/data analyst who teaches advancement professionals how to mine their own databases to find predictors of giving. Wylie's other books are Baseball, Fundraising and the 80/20 Rule, Problem Employees: How to Improve Their Performance (Upstart Publishing, 1991), Problem Bosses: Who They Are and How to Deal with Them (Fawcett paperback, 1987), and Can This Partnership be Saved? (Upstart Publishing, 1993).

Publisher: CASE
Published: 2004
Format: Softcover
Number of Pages: 90
Dimensions: 7 x 10
Item: 28208

Testimonials

"The light bulb is on. Who knew predictive modeling could be so interesting? I finally 'get it.'"—Sheri G. Lazare, Advancement Research Officer, University of Louisiana-Lafayette

"Peter Wylie's book makes statistics digestible and the application of modeling techniques to your fund-raising strategies a reality, and even fun!"—Laurent (Lo) de Janvry, Associate Director, Strategic and Direct Marketing, University of California, Berkeley, University Relations—Annual Programs

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