Data-Driven Major Gifts: Predicting the Pipeline

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Data-driven decision making is a growing discipline within advancement research, with its applications to donor segmentation and prospecting. How can these modeling techniques be applied to help grow your major gift pipeline?

Recent research examines the predictors that indicate which donors will soon be ready to make a major gift. Review the results of the research in an effort to cultivate your donors early.

This multimedia file is a recording of an Online Speaker Series webinar that took place Oct. 30, 2008.

When you purchase this item, you'll receive a link to a recording of this webinar and to handouts used during the presentation. The link will give you unlimited access to the webinar recording. You may view this recording as many times as you wish after you receive the link.

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Speakers
Marianne Pelletier
Director, Advancement Research and Data Support
Cornell University

James Parry
Solutions Engineer, Higher Education
SPSS Inc.

Publisher: CASE
Published: 2008
Format: Multimedia file
Length: 90 minutes
Item: 33058