Customizing Your Communications Strategy for Graduate Admissions

Multimedia file
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One size does not fit all in creating admissions communications plans—especially in the graduate admissions arena, where audience members have very specific needs, goals and expectations, often based on the type of degree they seek.

Learn how to take a goals approach—as opposed to a tools approach—in creating a nimble and efficient communications plan that offers prospects the information they want, when and where they want it. Then view case studies of successful admission campaigns where creative design and content helped to elevate the results.

This multimedia file is a recording of an Online Speaker Series webinar that took place Feb. 12, 2009.

When you purchase this item, you'll receive a link to a recording of this webinar and to handouts used during the presentation. The link will give you unlimited access to the webinar recording. You may view this recording as many times as you wish after you receive the link.

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Presenters
Karen Buck
Director, Cross Media Strategy
Zehno Cross Media Communications

Bill Sandefer
Director of Graduate Admissions
Freeman School of Business, Tulane University

Publisher: CASE
Published: 2009
Format: Multimedia file
Length: 90 minutes
Item: 33070