Cultivating Diversity in Fundraising
Janice Gow Pettey
Hardcover
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Designed as a guide to fundraising, this groundbreaking book provides in-depth understanding of what is necessary and appropriate to successfully raise money and increase philanthropic awareness in today's diverse communities. Integrating such elements as tradition and values, the book explores the donating motivations of four racial/ethnic groups: African Americans, Asian Americans, Hispanic/Latino Americans and Native Americans. As these groups differ in lifestyles, values and traditions, so do their reasons for giving.

Organized to provide an overview of each group’s history and immigration patterns plus cultural and philanthropic practices, the book cogently answers some crucial questions:

• Who are diverse donors?
• What are their charitable traditions and interests?
• What fund-raising methods will be successful in diverse communities?
• What can we do to include more diversity in our fund-raising efforts?

Pettey blends illustrative case studies and anecdotal testimony with pertinent statistics to provoke discussion about and promote diversity in fundraising.

Publisher: John Wiley & Sons, Inc.
Published: 2002
Format: Hardcover
Number of Pages: 281
Dimensions: 6 x 9
Item: 28189

Testimonials

“This book is a very useful tool for development professionals who should make it their business to understand and integrate into their practices traditions and values of the rich cultures that continue to stitch this American quilt.” —Susan Carey Dempsey, Changing Our World, Inc.

“Janice Gow Pettey explains to development professionals how to treat with respect and sensitivity our nation of polyglot people and how to include them in our fund-raising plans.” —Alan Wendroff, Association of Fundraising Professionals, Golden Gate Chapter