Crisis Communications: Planning for and Reacting to the Worst

Multimedia file
Price: $165.50
Member Price: $122.50
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From student binge-drinking deaths and athletic scandals to campus violence and natural disasters, campus crises seem to be in the national news each week. Without a written, tested, and fully implemented institutional crisis communications plan, your reaction may cost you dearly: your institution’s reputation, public and private support, and alumni participation all are in jeopardy in times of crisis.

To be prepared for the inevitable, your institution should have a comprehensive plan that is tested and ready for execution at the most inopportune times.

During this webinar, participants will:

• Learn the key steps in creating and implementing a crisis communications plan,
• See examples of good marketing and
• Gain tips and techniques to teach effective media relations to senior staff and others.

When you purchase this item, you'll receive a link to a recording of this webinar and to handouts used during the presentation. The link will give you unlimited access to the webinar recording. You may view this recording as many times as you wish after you receive the link.

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Presenters
Christopher Simpson
CEO and Partner, SimpsonScarborough

Teresa Valerio Parrot
Senior Project Director, SimpsonScarborough

Publisher: CASE
Published: 2007
Format: Multimedia file
Length: 90 minutes
Item: 33034