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Home > Publications & Products > CASE Store > Crisis Communication and Issues Management in a Networked World
Crisis Communication and Issues Management in a Networked WorldMultimedia file
Price: $325.00
Member Price: $195.00
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Simmering issues and unexpected events can damage your institution's reputation and the welfare of its constituents.
An effective response to any crisis requires a solid plan; a strong team; and the strategic use of multiple communications tools, including social media.
Review the principles of crisis communication and explore case studies illustrating the challenges we face as we help our institutions manage issues and crises in a 24/7 networked world.
Special offer! Purchase this OSS recording and pay only $15.00 (plus shipping) for Weathering the Storm, which provides a step-by-step approach to creating a crisis plan that can ready your institution to withstand a media assault when times get tough. Email books@case.org with your order number to receive a discount code to use when placing your book order.
During the webinar, participants will:
- Review principles of crisis communication and elements of an effective crisis communication plan,
- Come to understand the difference between an issue and a crisis—and why the distinction is important,
- Find out how to test a crisis communications plan and why crisis plans fail,
- Learn about the effect and use of social media in a crisis and
- Hear what senior communications professionals say are the greatest mistakes and most effective strategies in crisis communication.
The multimedia file is a recording of a webinar that took place June 7, 2012.
When you purchase this item, you'll receive a link to a recording of this webinar and to handouts used during the presentation. The link will give you unlimited access to the webinar recording. You may view this recording as many times as you wish after you receive the link.
Find out more about CASE's recorded webinars.
Speaker
Rae Goldsmith
Vice President, Advancement Resources
CASE
Publisher: CASE
Published: 2012
Format: Multimedia file
Length: 90 minutes
Item: 33203
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