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Catherine Chew—President
Craven Community College—New Bern, N.C.
United States
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Home > Publications & Products > CASE Store > Creating and Sustaining a University-wide Integrated Marketing Culture
Creating and Sustaining a University-wide Integrated Marketing CultureMultimedia file
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Creating and sustaining an effective university-wide integrated marketing and communications culture leveraging only internal resources might seem like an impossible dream, but it is achievable. This webinar shows you how.
Discover the steps to an institutional change management process, including metrics, to build an effective model that ensures your university's infrastructure, brand strategy, resources and staff are working in an integrated, collaborative and strategic way.
During this webinar, participants will:
- Review strategies to implement a change management process,
- Learn about integrated branding as a strategic function that supports the institution's culture and
- Explore positive way to adjust that culture.
Special offer! Purchase this recorded webinar and pay only $20.00 (plus shipping) for The Real U: Building Brands That Resonate with Students, Faculty, Staff, and Donors. Email books@case.org with your order number to receive a discount code to use when placing your book order.
The multimedia file is a recording of a CASE webinar that took place Dec. 6, 2012.
When you purchase this item, you'll receive a link to a recording of the webinar and to handouts used during the presentation. The link will give you unlimited access to the webinar recording. You may view this recording as many times as you wish after you receive the link.
Find out more about CASE's recorded webinars.
Speakers
Shirley Armbruster
Associate Vice President, University Communications
California State University, Fresno
Jeanette M. DeDiemar
Assistant Vice President, University Relations, and
Director of Integrated Marketing and Communications
Florida State University
Publisher: CASE
Published: 2012
Format: Multimedia file
Length: 90 minutes
Item: 33218
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