With contributions by 15 experts from institutions of all kinds and sizes, Corporate and Foundation Support is THE source to use for implementing or restructuring programs to solicit donations from corporations or foundations.
This book includes information on areas common to foundation and corporate fund-raising programs — ethics, legal issues, and technology. To establish solid, focused, successful corporate and foundation fund-raising programs, Corporate and Foundation Support offers specific methods and strategies for:
Using technology to enhance corporate and foundation relations
Coordinating board members’ correspondence with funding sources
Assessing the benefits of joining a funding consortium
Measuring the productivity of your corporate and foundation relations program
Forging corporate partnerships that suit your academic priorities
Integrating branding opportunities into your events
Ensuring internal collaboration within your institution
About the Author
Mary Kay Murphy
Mary Kay Murphy is associate vice president for institutional advancement at the Morehouse School of Medicine. She has received numerous awards for her writing and research.
Published: 2000 Format: Softcover
Number of Pages: 123 Dimensions:
8.5 x 11