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Home > Publications & Products > CASE Store > Content Strategy: 20 Tips for Powerful, Story-Driven Branding and Communications
Content Strategy: 20 Tips for Powerful, Story-Driven Branding and CommunicationsMultimedia file
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Creating meaningful messages is still central to effective communication. Too often, however, communicators get focused on the latest tools or slick creative and lose sight of their goals and strategy.
This seminar focuses on tips for organizing a story-based content strategy across your organization's communication channels—old media, new media and social media. Once you get your strategy house in order, you'll find you have more time to explore creative, fun ways to make your institution's differences shine.
Examples from Nazareth College illustrate how institutions can create a content strategy and keep it working.
This webinar will help you:
- Review components of branding platforms to better focus your communications execution,
- Identify tools for auditing the content you have and sharing your work with a broader team,
- Maximize the impact of your work by disseminating content through multiple channels and
- Explore techniques for developing more compelling content.
This multimedia file is a recording of a webinar that took place April 12, 2011.
When you purchase this item, you'll receive a link to a recording of this webinar and to handouts used during the presentation. The link will give you unlimited access to the webinar recording. You may view this recording as many times as you wish after you receive the link.
Find out more about CASE's recorded webinars.
Speakers
Karen Buck
Vice President
Zehno Cross Media Communications
Shane Shanks
Senior Communications Strategist/Editorial Director
Zehno Cross Media Communications
Alicia Nestle
Assistant Director, New Media
Nazareth College
Publisher: CASE
Published: 2011
Format: Multimedia file
Length: 90 minutes
Item: 33151
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