Community colleges face a paradox. They are expected to meet rapidly increasing public demand for quality education during an era of precipitously declining public support. One solution is total resource development (TRD), a framework for unleashing talent and sparking entrepreneurial energy based on four key elements:
Clear and elevating goals;
A broad, integrated definition of potential revenue sources;
Strategic engagement of "investors"; and
Clearly assigned and broadly distributed accountability.
Community College Advancement: Total Resource Development will show you how TRD can help you maximize resources, minimize waste and exploit every opportunity.