Without an annual fund, your database will eventually erode.” – Brenda Babitz
If your advancement portfolio does not already include an annual fund, the steps outlined in this paper can help you establish one. If you already have an annual fund, they may give your program a boost.
Written by senior advancement official at a well-regarded community college, this advice and how-to material can save you time in researching programs and provides plenty of justification for an initial investment.
Includes 10 ways to motivate annual gifts, a look at problems and pitfalls of annual giving programs, and a list of details that must not be forgotten.
Annual Giving also is available as part of a series.
About the Author
Brenda Babitz is president of b smart group, a consulting firm that assists nonprofits in leveraging support from the private sector. She was president of the Monroe Community College Foundation and chief advancement officer at Monroe Community College from May 1990 to August 2008.
Published: 2005 Format: Book (PDF file)