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Classic CURRENTS: CampaignsSoftcover
Price: $21.95
Member Price: $15.95
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Description
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Thirteen CASE CURRENTS articles on planning and waging successful capital campaigns:
CAMPAIGN PLANNING
- Setting priorities
- Hiring consultants
- Publishing newsletters
- Launching last-minute campaigns
- Targeting new fund-raising heights
CAMPAIGN STRATEGIES
- Making magic at kickoff events
- Managing tight budgets
- Leveraging brand equity
- Involving alumni associations
- Revising the blueprint
- Preparing a final report
Publisher: CASE
Published: 2002
Format: Softcover
Number of Pages: 43
Dimensions:
8.5 x 11
Item: 28172
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