Michelle Beckford—Corporate Communications Manager
University of Technology, Jamaica—Kingston
Jamaica
Publications & Products



Circle of Life: Prospect Management

Multimedia file
Price: $365.00
Member Price: $275.00
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Description

The fundraising cycle, from identification to stewardship, calls for a variety of talents and skills to build a relationship with prospects and harness loyal and passionate donors.

Effective goal-setting, campaign planning, prospect and prospect pool management and solicitation depend on having a solid ratings system in place and a comprehensive strategy that includes all members of the fundraising team.

This webinar helps participants learn how to move toward the ultimate goal of having loyal and well-stewarded donors by using the art and science of ratings, prospect pools and building and maintaining relationships.

During this webinar, participants will learn how to:

  • Be a strategic partner—Understand the bottom line that your board, organization and field staff are working toward for successful fundraising and align your strategies and activities to unite for a common effort.
  • Be proactive—Learn the basic tenets of the fundraising cycle and align the purpose, elements, features and benefits of a prospect management system for the best team approach towards goal.
  • Create forward momentum—Select policies and processes that lead to better communication among team members with clear accountability of responsibilities
  • Align prospect movement—Create a robust prospect management system that highlights prospect strategic planning, along with next steps and a clear action plan.
  • Improve prospect identification—Learn the importance of identifying prospects that can build your pipeline and be loyal, passion-centered donors.

This multimedia file is a recording of a webinar that took place June 15, 2012.

When you purchase this item, you'll receive a link to a recording of this webinar and to handouts used during the presentation. The link will give you unlimited access to the webinar recording. You may view this recording as many times as you wish after you receive the link.

Find out more about CASE's recorded webinars.

Speaker
Deborah Reinhardt Youmans, CFRE
Director of Advancement Research
Le Moyne College

Publisher: CASE
Published: 2012
Format: Multimedia file
Length: 90 minutes
Item: 33206

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