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Home > Publications & Products > CASE Store > Changing Demographics and How This Affects Your Business, Today and Tomorrow
Changing Demographics and How This Affects Your Business, Today and TomorrowMultimedia file
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Details from the 2010 Census underscore the profound demographic changes taking place in U.S. society.
How can your institution serve its community unless you understand what that community looks like today? Learning about differences in demographics and values is the key to maximizing relationships, marketing efforts and business opportunities.
This webinar will examine the changes shown in the census figures and will focus on why these changing demograhics will affect your institution, today and tomorrow.
During this webinar, participants will learn about:
- The four biggest finding from the 2010 Census and what they mean for your institution right now,
- Key market segmentations and the values associated with each to better understand customer and co-workers,
- The differences between generational segments and how the varying wants and needs of generations impacts the service you provide and,
- Common obstacles to avoid that create communication or service-both internally and externally.
The multimedia file is a recording of a webinar that took place Jan. 31, 2013.
When you purchase this item, you'll receive a link to a recording of this webinar and to handouts used during the presentation. The link will give you unlimited access to the webinar recording. You may view this recording as many times as you wish after you receive the link.
Find out more about CASE's recorded webinars.
Speaker
Kelly McDonald
Principal
McDonald Marketing
Publisher: CASE
Published: 2013
Format: Multimedia file
Length: 75 minutes
Item: 33223
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